1. Overview

Forbidden Well (“we,” “our,” or “us”) is committed to protecting the privacy and confidentiality of our clients and website visitors. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you:

• Visit our website (forbiddenwell.com)
• Book or receive services at our facility
• Engage with our telehealth or digital services

By accessing our website or using our services, you consent to the practices described in this policy.

2. Information We Collect

We collect information necessary to operate our business and provide services. This may include:

a. Personal Information

• Name
• Email address
• Phone number
• Date of birth
• Address

b. Health & Service Information

• Medical history and intake forms
• Treatment records and service history
• Consultation notes and preferences

c. Payment Information

• Billing details and transaction history
  (Payments are processed through secure third-party providers; we do not store full credit card details.)

d. Communication Data

• Emails, SMS messages, phone calls, and in-person communications

e. Website Usage Data

• IP address
• Device and browser type
• Pages visited and interactions
• Cookies and tracking technologies

3. How We Use Your Information

We use your information for legitimate business and operational purposes, including:

• Providing and managing services
• Scheduling and confirming appointments
• Processing payments and maintaining records
• Communicating with you regarding services and updates
• Improving our services and website performance
• Complying with legal and regulatory obligations

4. SMS Communications

If you provide your phone number and opt in to receive SMS communications from Forbidden Well, you may receive messages related to:

• Appointment confirmations and reminders
• Follow-up communications
• Billing or account notifications

Message frequency may vary. Standard message and data rates may apply.

You may opt out at any time by replying “STOP” to any message. For assistance, reply “HELP” or contact us directly.

We do not sell, rent, or share your phone number or SMS consent data with third parties for marketing purposes.

5. Cookies & Tracking Technologies

We use cookies and similar technologies to:

• Improve website functionality and performance
• Understand user behavior and interactions
• Enhance user experience

You may disable cookies through your browser settings; however, some features of the website may not function properly.

6. Sharing of Information

We do not sell or rent your personal information.

We may share your information only in the following circumstances:

a. Service Providers

With trusted third-party vendors who assist in operating our business (such as booking systems, payment processors, and communication platforms). These parties are required to safeguard your information.

b. Legal Requirements

When required to comply with applicable laws, regulations, or legal processes.

c. With Your Consent

When you explicitly authorize us to share your information.

7. Data Security

We implement appropriate administrative, technical, and physical safeguards to protect your information, including:

• Secure systems and encrypted data transmission
• Restricted access to sensitive information
• Industry-standard security practices

While no method of transmission or storage is completely secure, we take reasonable steps to protect your data.

8. Telehealth & Electronic Communications

If you engage in telehealth services:

• You consent to the use of electronic communication platforms
• We take reasonable steps to protect confidentiality
• Additional treatment-specific consents may apply

9. Your Rights

You may have the right to:

• Access your personal information
• Request correction of inaccurate data
• Request deletion of your information (subject to legal and medical record requirements)
• Withdraw consent where applicable

To make a request, please contact us using the information below.

10. Data Retention

We retain personal information only as long as necessary to:

• Provide services
• Maintain required records
• Comply with legal obligations

11. Third-Party Links

Our website may contain links to third-party websites. We are not responsible for their privacy practices or content.

12. Updates to This Policy

We may update this Privacy Policy periodically. Any updates will be posted on this page with a revised effective date.

13. Contact Information

If you have any questions regarding this Privacy Policy or your personal information:

Forbidden Well
52 E 11th Street
New York, NY 10003
(212) 597-2481
info@forbiddenwell.com